LA LUZ DE SAN NICOLAS

Immersive Creative Art Director
Immersive Creative Art Director

Services

Art Direction & Visual Narrative

Coordination & Supervision

Virtual Production & 3D

Video Mapping & Immersive Experiences

Client

Global Menta | San Nicolás

Production

Mediapro Exhibitions

Location

Valencia, Spain

Year

2024

REVEALING STORIES THROUGH LIGHT

La Luz de San Nicolás reimagines a historic architectural space as an immersive narrative environment where light becomes both medium and language.

Through projection mapping, digital content and spatial composition, the project transforms a centuries-old heritage site into a contemporary experience of history, symbolism and emotion.

My role included art direction coordination and technical supervision, bridging creative intent with production pipelines across design, development and projection.

The project explores how technology can amplify the emotional resonance of cultural heritage without replacing its material presence.


TEAM

María S. Leiva · Helena Vilà · Artzai Elorza Arana · Manuel Guillín · Roger Roca · Gonzalo Pérez · Miguel Arrieta · Carlos Alejandro · Javier Pérez



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