METAHYPE
Services
Virtual Production & 3D
Coordination & Supervision
Client
Cupra
Production
Visyon by Grup Mediapro
Location
Barcelona, Spain
Year
2022
BUILDING A PERSISTENT BRAND WORLD
Metahype was CUPRA’s vision of a continuous digital ecosystem where culture, community and branded experiences could coexist beyond isolated campaigns.
I contributed to environment production and creative coordination for real-time spaces designed to be inhabited, explored and activated.
The work focused on shaping spatial systems that support interaction, narrative flow and evolving digital presence.
