Melaclear x ISDIN

Immersive Creative Art Director
Immersive Creative Art Director

Services

Art Direction & Visual Narrative

Virtual Production & 3D

Coordination & Supervision

Client

ISDIN

Production

Virtual. Grup Mediapro

Location

Barcelona, Spain

Year

2022

VIRTUAL PRODUCTION FOR COMMERCIAL CONTENT

Melaclear x ISDIN was a virtual production project developed for commercial communication, combining real-time environments with live production workflows in Unreal Engine.

The project integrated art direction, technical supervision and real-time content creation to support the development of a controlled virtual set used during production.

My role included production coordination, art direction for virtual production, Unreal Engine operation and on-set supervision, ensuring coherence between creative intent and real-time execution.

The work focused on bridging creative direction and technical implementation within a fast-paced production environment, where visual decisions were made in real time.

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